Trust and ethics is an integral part of Andrew Rogerson

Core values ARE

Integrity, Trust, and Confidentiality

Andrew Rogerson is a Certified Business Broker and the founder of Rogerson Business Services, a leading business brokerage service in Sacramento, California. Andrew helps retiring business owners in California, value and then sell their businesses. If you are a business owner with a business that generates Gross Revenue between $2 million and $100 million, are ready to sell within 6 to 12 months, click on the ‘Contact’ tab above.

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Why selling a business in California is different

Selling a business in California is a life-changing event. The sale will likely be your life’s most significant financial event and may even be a large part of your retirement plan. You must plan and prepare your business for an exit just as carefully, if not more so than you plan for other things in your business. However, when selling a business in California, things can be a little more complicated and require more planning than in other US states. Andrew Rogerson, a Business Broker in California, has helped many business owners in various industry sectors to sell their businesses.

Andrew Rogerson at Rogerson Business Services is a California Certified Business Broker and expert in business acquisitions and sales of 40+ years, a 5-time successful business owner, Certified Mergers & Acquisition Professional, Mergers & Acquisition Master Intermediary, author of 4 books, and enjoys giving speaking engagements on request.

Andrew Rogerson at Rogerson Business Services is a certified business broker and expert in business acquisitions and sales of 26+ years, a 5-time successful business owner, Certified Mergers & Acquisition Professional, Mergers & Acquisition Master Intermediary, Certified Business Broker, author of 4 books, and presenter on request.

Published author of four books on business ownership.
These books allow you to understand how to become a new business owner or if it’s time to do something else and sell your business.

Andrew Rogerson helps business owners plan, value, and sell or buy their business in California and consults with business owners on how to strengthen their ventures so they increase in value.  Andrew leads the team at Rogerson Business Services.  He offers business brokerage services, delivering great value to California business owners when they need business acquisitions and salesbusiness valuations, and machinery & equipment valuations.

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Rogerson Business Services News & Insight.

What are Key Strategies for Maintaining Confidentiality in Business Transactions

Key strategies for maintaining confidentiality in business transactions are comprehensive methods that protect sensitive information internally and externally.  This includes limiting data access, setting clear guidelines for employees and potential partners, and employing Non-Disclosure Agreements (NDAs).  The goal is safeguarding competitive advantages, client relationships, and business continuity during negotiations or a sale.  By focusing on a structured approach to privacy, owners can maintain trust, reduce legal risks, and preserve the value of their businesses.   Sell your business with confidentiality: Get Free Inquiry.    Why Does Confidentiality Matter? Publicly disclosing a potential sale or partnership can reduce leverage in negotiations.  For example, suppose competitors become

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Top Strategies for Preparing Your Business for Sale in California

California’s business environment offers strong Buyer interest across many industries, from healthcare and industrial services to technology and manufacturing. Proper preparation can significantly influence the speed and value of an exit for owners considering an exit. A well-prepared business not only attracts more qualified buyers but also reduces the likelihood of delays during due diligence. Buyers expect transparency and organization, particularly in a state known for its complex legal and regulatory landscape. For California business owners approaching retirement or planning a strategic sale, starting early and following a structured sale plan ensures readiness when the right Buyer presents an offer. The process begins by understanding

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7 Critical Errors to Avoid When Selling Your Business in California

Selling a California business represents a major financial milestone, often the result of years—if not decades—of personal investment and operational growth. However, even profitable, well-run companies can lose significant value during the sale process due to overlooked details or poor planning. Errors in judgment, rushed decisions, or lack of preparation can quickly derail negotiations or reduce the final sale price by a wide margin. Many business owners only realize these missteps after the fact, making it critical to approach the sale with foresight and a structured strategy. Understanding the most frequent and costly mistakes helps sellers preserve value, protect their interests, and maintain leverage throughout

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