Trust and ethics is an integral part of Andrew Rogerson

Testimonials

integrity, trust, regard for confidentiality

Andrew Rogerson is a is a business expert of 35+ years, a 5-time successful business owner, Certified Mergers & Acquisition Professional (CM&AP), Mergers & Acquisition Master Intermediary (M&AMI), Certified Business Broker (CBB), author of 4 books, and he gives speaking presentations on request.

Andrew helps business owners in California with a business valued from $1m-$50m to maximize the value of their business before successfully selling and exiting their business ownership.

Andrew Rogerson, Certified Business Broker, Sacramento, California

A few words from our clients

Galen Power
“Andrew was amazing and very knowledgeable. He completed a professional business valuation for me, and I was very impressed with his detail, and the amount of work he put into it. It was definitely worth every penny. Even afterward Andrew was willing to chat with me on the phone a number of times and answer follow-up questions I had via email for no extra charge. All around he is a really nice guy, super professional, knowledgeable, and from what I have seen the best in the business. He has many resources on his website that I also found to be very helpful. Thank you, Andrew!“
Galen Power - CEO/President – Powers Roof Service
Larry Tate and Bruce Little
“Andrew – Larry and I can’t thank you enough for finalizing the sale of The Auto Shop. You explained clearly when we first started it wouldn’t be an easy process and you were exactly right. We appreciated your patience, humor and explanation each step of the way and now happily head into retirement thanks to your efforts. Thanks again and best wishes for the Holiday Season!“
Larry Tate and Bruce Little – Autoshop
Jon Opper – CVTLS, Inc
“If you have ever experienced the emotions and complications of buying or selling a home, multiply that 10 fold, and that is what it can be like with a business. The business that I recently bought with the wonderful help from Andrew Rogerson is a pure delight to own, but the transition from buyer to owner was more onerous than I could have ever imagined. Andrew successfully brought together two parties that each thought they were just too far apart to come together. It did not seem to matter which obstacle was in the way, Andrew navigated us all through it. He seemed to be available 24/7 via emails, phone calls, and personal meetings, much more than I would have ever expected from a broker, or any business partner for that matter. I received help from Andrew with the business dealings, the proposals, licensing, financing, escrow and all the way to the finish line. And, just when we were wrapping up the presents, and getting ready to put the bow on top, December 22nd happened. No, not the Christmas holiday season, the longest government shut-down in history, and thus the financing. With both parties interests in mind, Andrew guided us thru the long wait, keeping in close contact, and seeing everything thru to the very end, and then some. Whether you are looking to buy, or sell, a business, I do not believe there is anyone more dedicated to meeting your needs than Andrew Rogerson, the Sir Galahad of business brokers. I absolutely guarantee that if Andrew was not the broker on this deal it would not have sold. Thank you so much for your hard work and dedication.“
Jon Opper - CVTLS, Inc - CEO – Central Valley Trees & Landscape Services, Inc.
Dr. Joshua Blunt
“Thanks a lot for you help in this process, I know I came out of the blue with my requests to have you help valuate the equipment & furniture here, but you helped a ton. I know there were some oddities and specific details to be dealt with as well as an under-prepared client asking you lots of probing questions – so thanks for no complaints about that. I appreciate the help & quick turn around you provide.“
Dr. Joshua Blunt – New Life Chiropractic Clinic, Bettendorf, IA, 52722
Dr. Samuel Park
“Andrew is responsible for the sale of my medical practice. He approached the valuation thoughtfully and thoroughly, realizing maximum profit and minimum post-sale liabilities, and thus he has my highest endorsement. Andrew – thank you for the quality of service you have provided. We sincerely appreciate your commitment to this transaction and the way you conduct your business as a whole.“
Dr. Samuel Park MD – Optimum Medical Center
Mike and Sue Hickok
“We sincerely appreciate Andrew’s help and support throughout the process of selling our business. His knowledge and intuition when dealing with the various buyers was invaluable. While we did not have a large, complicated transaction, Andrew still made us feel important, always communicating and making sure we were as comfortable as possible with the process. We highly recommend Andrew to anyone in need of a business broker. We enjoyed working with him and are glad he came highly recommended to us!“
Mike and Sue Hickok –
Craig and Lori Kaufman
“Andrew often says “do things from a position of strength.” My wife and I came to Andrew because we weren’t sure a franchise we were about to buy was a good fit for us. After filling out a questionnaire, we met Andrew at a local Starbucks. By the time our first meeting ended, we knew not only that the opportunity wasn’t for us, but we knew why! Over the next few months, Andrew methodically helped us explore franchise opportunities that would leverage our strengths. Our background is in I.T. so it seemed at first that a cloud services franchise would be an ideal fit. At every step, Andrew made himself available through regular phone calls and emails. Not only that, but he kept in regular contact with the franchisor. Andrew’s interventions helped smooth introductions and clarify facts. This helped him to ask extremely pertinent, and sometimes tough, questions which made us better understand the strengths, weaknesses, threats, and opportunities behind the franchise. The obvious fit isn’t necessarily the best fit as we learned. Andrew spent the time so together we would fully explore, understand, and learn from this experience. Not satisfied with partial understanding, Andrew placed calls to the franchisor so he would understand their position. We continued to explore franchise opportunities and ultimately attended three Discovery Day events with different franchisors. We looked into a business services franchise and a document destruction franchise. Each played to specific strengths. But for various reasons, each opportunity proved not to be a good fit. In one case, it was our lack of sales and marketing experience. In another case, it was the projected time to break-even. After these disappointments, Andrew asked us whether we wanted to take a break or re-double our efforts. We’d put a lot of time and effort into our search and had built a momentum. More importantly, with Andrew’s invaluable assistance, we decided to look for opportunities where we would measure and manage staff, rather than market and sell. When Andrew suggested a martial arts franchise aimed at helping children, we were curious but surprised. Neither of us has experience in martial arts (and we don’t have kids). As a scalable, semi-absentee business, we could open several units and hire a manager for each. This would enable us to continue our I.T. work, build a successful business, and help local communities to boot! Thanks Andrew for seeing the potential in us and helping aim us in a new and exciting direction.“
Craig and Lori Kaufman – Pro Martial Art franchisees with 5 locations in the Folsom and Sacramento, CA area
Valerie M. Bruns
“In the last few months I have read or scanned a number of books on selling a business and have to say yours was by far the best. I’m fairly familiar with the nuances of selling a business, but your book is at the head of the herd because it’s not only informative, but it walks a prospective seller thru the actual steps from formulating the decision to sell, researching prospective buyers, due diligence to closing.“
Valerie M. Bruns – Dundee, IL
Greg Sheldon
“Andrew, I wanted to say ‘thank you’ for the business coaching and advice you have given me. When I first crossed paths with you, I was extremely confused and full of anxiety about some concerns with my business. After several weekly sessions, you were able to help pull back my ‘layers’ and drill down to the core of my issues, the help me plot a course out of my own personal darkness. Before I knew it, the key problem was out in the open, addressed, solved, and now behind me. I certainly appreciate your direct, albeit gentle, manner of discussing business; you certainly have a knack for listening and swiftly offering up reasonable, logical solutions. I look forward to working with you in the future.“
Greg Sheldon – Woodland, CA
Mark DiPietro
“Andrew, I wanted to send you a short note to say thanks for all your help and support over the last year while my business was for sale. Even though we encountered difficult situations along the way, you always made it as smooth as possible. I always felt like I was working with a friend who had my best interests in mind rather than someone trying to make a commission from me. For anyone trying to buy or sell a business , I would definitely say you give five star effort and service.“
Mark DiPietro – Folsom, CA
Ben Anders
“While considering purchasing a business, I met Andrew Rogerson. He provided me with two excellent books he had written about purchasing businesses and asked questions that helped me choose the business that was right for me. He could see strengths in me that I couldn’t see in myself and he guided me down the perfect path.He encouraged me to develop a business plan and spent many hours assisting me with it. This became the backbone for me. When I was nervous about moving forward, he reminded me to look back at my business plan. If it is well constructed with realistic projections, it can be trusted and leaned upon for guidance. All along the way, Andrew shared with me that to be in business for one’s self, one must be flexible and adapt to situations as they come up. I had to adapt when I was not able to get the loan to purchase the business. I knew this would mean that Andrew would not get his commission. Even though he had put a lot of hard work into me and even though this may have been a financial disappointment for him, Andrew was gracious and supportive. I would recommend Andrew to anyone interested in purchasing or selling a business for the following reasons:
  1. He puts you first, not his commission.
  2. He will help you develop as a business person.
  3. He listens well and asks questions that help you grow.
  4. He believes in making a solid business plan to guide your actions.
  5. He lets you drive. He just holds your hand along the way.

Ben Anders – Anders Accounting
Richard and Jean Rencher
“Please know that we are so grateful to you for your professional representation. We not only appreciate you, Andrew, but have tremendous respect for your business skills, as well.“
Richard and Jean Rencher – Grass Valley
Judy Ann Bagley
“It was a pleasure doing business with you. I found you to be thorough, prompt and professional. I know your client was not an easy one and you handled it with finesse!“
Judy Ann Bagley – Grass Valley
Kellye Baity
“You were very responsive, quick to nip any trouble in the bud, and well worth the cost. This was a long process. But worth it because you found us the right buyer with the right motivation and professionalism we were looking for.“
Kellye Baity – The Grout Doctor
John and Roxanne Foti
“Thank you so much for your patience and professionalism as you worked through the selling of our business. This was an incredibly difficult and emotional transaction but you did it with class. You picked up this file from another Agent and so we had no relationship with you, but you did all that we wanted and more. We also understand how difficult it was working with the buyer’s agent but your professionalism allowed the transaction to continue and ultimately close.“
John and Roxanne Foti – Auburn, CA
Scott Robert Steward
“Andrew, I wanted to thank you for offering to continue your support of my quest to find a good company. Granted, this business situation is not ideal for you, and I know that. Your honest, prompt and complete feedback has always impressed me. Your integrity is the foundation for your decisions, and that too is keeping me connected to you. For all you’ve done, and for all you will do, I’m thankful for your help.“
Scott Robert Steward – Folsom, California
Robin Smith
“Words cannot express the gratitude Teresa and I have for the fantastic job you did in helping us acquire our business. The process was painless for us. I know you took the blows for us – and we appreciate it. Good luck to you in the future. If I know of anyone looking for a business broker, I will certainly pass your name on.“
Robin Smith – Curves
Teresa Anderson
“A big thank you from me. I know I gave you a hard time every once in a while and you took it well. Thank you so much for your patience and your willingness to teach us. It was a wonderful experience working with you and I wish you the best. Andrew is professional, thorough, organized, and accountable. From conducting a business valuation through signing escrow documents he was deeply involved in every step of the process, providing an impeccable level of service at all times. I would strongly recommend him if you are looking to sell your business.“
Teresa Anderson –
Amaryllis Gonzalez
“My partner and I recently bought a business and I can honestly say that it would never have happened without Andrew’s tireless effort on our behalf. In sum, it took almost 8 months for us to close on the deal as we were not traditional buyers and our SBA loan was not ideal. Due to this, we as buyers and Andrew as a broker had to deal with situations that many buyers do not face. Making it even more difficult, my partner and I were both first time buyers and had no idea what to do or expect! From day one Andrew was patient and understanding without being condescending. He walked us through the process, held our hands when needed, and stepped back when it wasn’t needed. I never doubted his integrity or his ability to safeguard our confidential information. He kept himself in constant communication and kept us going even when were considering giving up. While he was hired by the seller, we never doubted that he acted in both our best interests and never felt that he was only there to get the best possible deal for the seller, at our expense. His response time to emails and calls is extraordinary, he is highly organized and educated on anything business related and the SBA loan process, and has a wealth of resources to find answers or information. I would recommend Andrew without reservation and look forward to working with him again in the future. Andrew is professional, thorough, organized, and accountable. From conducting a business valuation through signing escrow documents he was deeply involved in every step of the process, providing an impeccable level of service at all times. I would strongly recommend him if you are looking to sell your business.“
Amaryllis Gonzalez – Anytime Fitness, Galt, CA
Erin Higgins
“After 10 years of owning and operating a service company I was burned out and ready to move on. Luckily I met Andrew Rogerson at a business meeting and expressed my interest in his services. From day one, Andrew was always polite, patient, and professional. Shortly after I listed the business with Andrew a buyer expressed interest in my company. The buyer was very demanding, had many questions, and required a lot of information from me. Not only did Andrew work endless hours as a liaison between the buyer and me, he helped me put the buyers requests in perspective and work through his demands. He always kept a positive outlook and kept things moving forward. He was supportive and thoroughly understands that selling a business that you built from the ground up is an emotional experience. It helps that Andrew has built and sold his own businesses throughout his life so he can definitely relate. He also really understands “the people part” of the business transaction, not just the transaction. Some of the amazing work that he did:
  • Andrew was there every step of the way. He set agendas, attended, and moderated all the meetings I had with the buyer which helped me feel more prepared and comfortable.
  • He promptly relayed important information from the buyer and took the time to discuss any requests and made sure I understood exactly what I needed to do.
  • He worked endlessly to answer questions from the buyer for five months without any guarantee of a sale.
  • We had lunch and evening meetings to discuss the buyer’s offer and he helped me negotiate terms.
  • He supported me throughout the process but was really there for me during the last week before we closed. With the demands of running my business, the requests from the buyer, his attorney, and my own attorney, I was feeling very stressed and felt like I was sinking. Andrew came to my office and helped me with the requests from the buyer – he even took some of the work off my hands, took it home, and worked on it.
  • He was with me to the end and attended the closing at the buyer’s attorney’s office. It felt good to have him there because I knew he was looking out for me.
  • Andrew continued to follow up with me while I worked for the buyer for the required time to make sure things were going well.
  • I always felt that he was genuine and truly cared about what was best for me, every step of the way.
In the end, my business was sold for the asking price plus three years of royalties. I have been able to move on an start a new business that is more enjoyable than my last. If I ever need to sell a business in the future, there is nobody I would rather have represent me than Andrew Rogerson. I could not have sold my business on my own.“

Erin Higgins – Sacramento, CA
Anders Bjork
“Thank you for all your assistance, guidance, and patient support through this process. While I initially struggled with “paying someone to help us sell the business”–especially since the ultimate buyer was an employee–I recognize that when we tried to do it on our own first, we failed! First and foremost, your extensive knowledge of the process(es) involved in pricing, evaluating, and structuring the transaction was a huge benefit for both buyer and seller. Having tried it once on my own, it is easy to see in retrospect where I would have done things differently now that I have seen your approach. Second, you were extremely efficient in coordinating all the various puzzle pieces to fit everything together for a successful close. I was grateful many times to know that you were working behind the scenes with all the various parties that are involved in the sale. Finally–and to my pleasant surprise–I see that you provided an external/neutral perspective for the buyers as they went through the various emotional stages that are normal for a transaction like this. I know that if you had not been involved, much of that shepherding would have fallen to me, and I know that I would not have been able to provide the excellent advice and guidance that you provided to our buyers. Ultimately, the deal closed and that is what was important to us, and why we sought out the assistance of a broker to begin with. When you and I first met, I recall that you mentioned to me that it takes an average of 6 months to sell a business. I think that I told you we needed to beat the average, and as I count off the months here today, I realize that we did. You are to be commended for running a smooth, ethical, and professional transaction. I would not hesitate to recommend you to another seller or buyer. Please keep in touch; I have enjoyed working with you and expect that our paths will cross professionally in the future. Kind regards and gratitude.“
Anders Bjork, owner – Dream Dinners
Reid Tileston
“Andrew is professional, thorough, organized, and accountable. From conducting a business valuation through signing escrow documents he was deeply involved in every step of the process, providing an impeccable level of service at all times. I would strongly recommend him if you are looking to sell your business.“
Reid Tileston – Anytime Fitness, Galt, CA
Robby Ricks
“Thank you for your articles, I always enjoy reading your posts. I wish I would have known you 10 years ago before I purchased my business. I am sure that you would have saved me over $100,000.“
Robby Ricks – FastSigns, Sacramento, CA
Dr. Rakhesh Guttikonda
“I have nothing but wonderful things to say about Rogerson Business Services. They helped me from the beginning in assessing the practice to its long term viability. Andrew was an advocate for me and demonstrated tremendous knowledge and endurance in helping me through a difficult practice acquisition. 5 stars for Rogerson Business Services.“
Dr. Rakhesh Guttikonda, MD – Coronado Cosmetic Surgery Center, San Diego, CA
Drew Houghton
“Recently Andrew Rogerson and I completed the closing of an area restaurant from opposite sides of the deal. I found Andrew to be one of the most effective negotiator/facilitators that I have ever had the pleasure of doing business with and would recommend him highly to anyone wishing to buy or sell their business.“
Drew Houghton –
Dr. Ron Cornelsen
“Andrew – thank you so much for your patience and efforts to achieve the ultimate which is the sale of our Pediatric and Clinical Research practice. As you know, Paul and I have spent our working lives helping the families of Huntington Beach and neighboring areas with the care of their children. As I mentioned to you the other day, I’m currently seeing children who’s grandparents I helped bring into the world, that is, I have been able to help three generations of families. The sale of our practice was a critical task that we needed to be done properly and I want to thank you for your energy and attention to detail to see that it all happened. You were patient and respectful through the entire process to sell our practice. Best of all you were fully engaged in the processes and worked step by step with Paul and our office manager but you made a point of keeping me up to date with what was happening and for that I was truly grateful. You always had our best interests at heart.“
Dr. Ron Cornelsen – Pediatric Care Medical Group
Pediatric and Clinical Trial practice
“We were able to get the job done, that is, closing the sale of our pediatric practice to Hoag Medical Group. It perhaps took longer than expected but your help was incredible to close the sale from starting out working with Asgar to then working with Kisha and all the different requests from each of the buyers. Pediatric Care Medical Group has had a long and wonderful relationship with our local community and the help it’s been to many children and their mothers. In addition to the care of the children we have been able to be active with clinical trials for flu to allergy to other childhood illnesses. Ron and I are looking for forward to handing over our life’s work to HMG and your help with closing the sale of the practice will allow that to happen. Thank you for working so closely with me. You were always responsive and you followed to get things done including the help during due diligence when there was about 131 items on their checklist that needed to be put together and provided. Andrew, thank again for your help. I’ve appreciated your help and friendship to successfully close the sale of our practice.“
Dr. Paul Qaqundah – Pediatric Care Medical Group
Terry Watts
“In April 2016, I quit my job and, rather than look for another one, I decided to look into buying my own business. One in particular caught my eye; a retro video game store that had over a decade of profitable operations. Somewhat timidly, I sent out a request for more information. Fortunately, Andrew Rogerson was representing the business and quickly replied. I had thought about owning my own business for many years but never moved forward. I felt that I didn’t know enough and wasn’t in a position to take the financial risk. If Andrew hadn’t been the broker for the business, it is rather unlikely that I would be the proud business owner that I am today. From our very first conversations, Andrew was extremely helpful, professional, and patient. I have an MBA, but the process of purchasing a business revealed just how much I didn’t learn in school. Without fail, Andrew made sure that I was comfortable with each step of the process. His deep knowledge and clear communication gave me the confidence that I needed to keep moving forward. Andrew also proved to be a very effective mediator. More than once, he demonstrated his skill at tactfully stepping in, diffusing tensions, and ensuring that the deal remains a win for all parties involved. Without him taking this role, I can only imagine that our final meeting to sign over the business would have had far fewer smiles. I have never worked with a business broker before Andrew, but I doubt that any bring the combination of knowledge, patience, and genuine desire to help that Andrew brings. If you are selling a business, or in need of any of the other valuable business services that Andrew can provide, I highly recommend him. If you are buying a business, you can’t get any luckier than I did by working with him.“
Terry Watts – Fair Game, Sacramento, CA
Larry Stark
“Andrew kept the sale of my building moving forward. He helped the buyer with the bank and their SBA loan, kept them and everyone else on track. Without his help, the deal would have never been completed. It’s the second time I have used Andrew. I would not put a deal together without him.“
Larry Stark – Stark Jewelers
The Khashayar family
“We want you to know how lucky we are to have found a caring, responsible, professional, and knowledgeable agent like you. The sale of our medical office had many unexpected turns that were out of our control. You were always ready and available to answer us and figure out the right ways to deal with all of the details. You will never know how much it meant for us to receive an email from you sometimes after hours or very early in the morning giving us the needed information and peace of mind. Thank you for making a complicated transaction to seem much easier than it was. You made sure everyone worked together to achieve the ultimate goal of helping both sides. You were present until the last minute and we are so glad that we listened to your advise at times when things were uncertain. We like to thank you for your services and we want you to know that we will always remember your honesty and integrity during the sale of our medical practice. May God bless you and your family.“
The Khashayar family –
Dr. Shahin Rezai
“Thank you for helping me to sell my medical office and working through this process while I was busy seeing my patients and running my practice. You, singlehandedly and professionally organized the entire transaction while explaining every detail to me every step of the way. You also interviewed the potential buyers and very actively and accurately prepared and advertised my practice. You had everything ready and prepared before hand so all of the potential buyers could have access to accurate information that they needed to make their buying decisions. I do also want to thank you for not wanting to just make a sale and advised me against selling my practice much less than it was worth. You did tell me to be patient and wait for the right buyer. Thank you for partnering with me in the sale of my medical practice.“
Dr. Shahin Rezai – Park Avenue Walkin Clinic
Daniel and Simona Bote
“We are very satisfied with the entire process of selling our business. Although it was long and we encountered many challenges, you took the time to explain the issues to us as they came with integrity, patience and you did so promptly. You represented us and the buyer of our business well giving each party the adequate amount of attention to make sure everything was understood and coached us through each issue. We are thankful for your professionalism and kind approach through some of the difficulties we encountered. We would confidently recommend your services to anyone looking to sell or buy a business in the area you cover. Thank you Andrew.“
Daniel and Simona Bote - Owners – Central Valley Trees & Landscape Services, Inc.

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